Bloodstock Advisory & Broodmare Management

Away from the sales ring, William Johnson Bloodstock advises owners and breeders on the longer game: which broodmares to buy, how to mate them, and how to build a breeding operation over time. The advice is impartial and always confidential.

More and more of this work is international. Will sources proven mares in the United States and Europe, and handles the logistics of moving them across jurisdictions for covering seasons. A lot of it happens privately, through relationships rather than at public auction.

Where Will can help

• Choosing and buying broodmares, at public sale or by private negotiation
• Mating plans and stallion selection
• Reviewing a portfolio and its long-term breeding strategy
• Sourcing mares internationally
• A valuation or second opinion before you buy

The mares behind that advice are on the Honour Roll.

For a confidential discussion, contact Will.